Salsify

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How to Bring In-Store Holiday Shopping Experiences Online

Personal Care & Beauty Email Nurture Campaign

• Product Focus: Social Commerce 

• Vertical Focus: Personal Care & Beauty

• Audience: Ecommerce Executives

• Email Style: One to One

Campaign Results​

• Email campaign nurture audience size grew from under 200,000 in Q3 to over 500,000 in Q4.

• Email campaign nurture read rate was 36.6% in Q4.

• Email campaign average open rate was 5.87% in Q4.

• Email campaign average click rate was 0.37% in Q4.